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Chinese brand Chery returns to SA
Can Chery go sub-premium in SA?
In the years between 2007-2010, South Africa enjoyed an incredible spate of Chinese brand introductions.
Most of these were simply aged Japanese bakkie platforms, sold as new, on the cheap. With the local market at record strength during this time, the demand was there.
But as customers discovered that these Chinese bakkies were not quite as durable as Japanese legacy…