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Author: Umsebenzi Remote JOBS
A company is looking for a Director of Consumer Insights to lead their consumer insights function and drive strategic decision-making.
Key Responsibilities
Develop and execute a comprehensive consumer insights strategy aligned with business objectives
Administer customer feedback programs and present actionable insights through dashboards and reports
Oversee qualitative and quantitative research, analyzing consumer data to generate insights and recommendations
Required Qualifications
Bachelor’s degree in Market Research, Statistics, Marketing, Psychology, Business, Engineering, or related field; Master’s degree or MBA preferred
7+ years of experience in consumer insights, market research, or related fields
Proficiency in Qualtrics and strong analytical skills in data interpretation and statistical analysis
Familiarity with analytics and research tools (e.g., R, SPSS, SAS, Excel, Python)
Proven leadership and team management experience
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