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Author: Umsebenzi Remote JOBS
A company is looking for a Director of Lifecycle Marketing to lead customer experience strategies across their product portfolio.
Key Responsibilities
Map customer journeys and collaborate on program strategies for effective customer engagement
Design and implement multi-channel lifecycle programs to enhance onboarding, product usage, and customer loyalty
Build relationships with customers and advocates to foster loyalty and advocacy
Required Qualifications
10+ years of experience in lifecycle marketing or related roles, preferably in education technology or SaaS
Proven track record in developing successful lifecycle marketing strategies
Strong analytical skills to leverage data for informed decision-making
Exceptional leadership skills with experience managing cross-functional teams
Demonstrated commitment to customer-centric values and improving customer satisfaction
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