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Takealot crushes Amazon, Temu, and Shein
Google Search Trends data for the past year suggest that Takealot’s dominance in South Africa is not seriously threatened by players like Amazon, Temu, and Shein.
Online searches for “Amazon” briefly surpassed searches for “Takealot” in May 2024. However, that was the month in which Amazon.co.za launched, and “Amazon” searches quickly plummeted thereafter.