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Ster-Kinekor R50 movie tickets winning in South Africa
Ster-Kinekor says its Throwback Cinema campaign, which is offering tickets to screenings of older films at R50 per person at select cinemas, has been a major success.
Throwback Cinema is part of broader efforts to revitalise Ster-Kinekor’s business, which has struggled with declining attendance due to the rising popularity of on-demand video streaming services.